The no-fail secret formula for creating content that connects & and converts

​The vast majority of (the hundreds of!) entrepreneurs I’ve worked with over the years have struggled with the task of writing for their business. It’s a rude awakening for many – you likely got into business because you want to share your gift/awesome product with the world… not because you want to write an  endless stream […]

eND-OF-YEAR BOGO SALE!

I don’t know about you but, now that the end of the year is in sight, I’m focused on finishing the (biz) year strong, meeting my goals for 2017, and setting new and exciting targets for 2018. If you’re in the same boat – and your plans include new or updated copy – I’ve got […]

If in doubt, cut it out

One of the biggest shifts I see when I teach entrepreneursthe small biz writing ropes is the a-ha moment that comes when they realize they’ve been writing for the wrong person all along – themselves instead of their customer. When it comes to writing for their business, most entrepreneurs get SO caught up in what […]