So many small business websites are completely devoid of personality. Which is such a shame – not to mention a wasted opportunity – because people want to work with, and buy from, people they like.Which is why it’s so important to let your visitors get to know you – who you are, what makes […]
It wasn’t that long ago that creating a website was a big – and expensive – undertaking. But, thankfully, that’s not the case any longer. Or at least it doesn’t have to be.I’ve managed the production of many website over my 10+ year career. My first one was more a decade ago, for the […]
Happy September, my friends. This is my favourite month – I love the crisp air, the return to routine, and the new beginning it offers. I think it’s a great time to re-visit your goals for the year (four months left!) and perhaps think about setting some new ones. I’ve got a long to-do list […]
Yesterday, I shared a very helpful post on Twitter about how to create your own style sheet. It was by Daphne Gray-Grant – also known as the Publication Coach – who happens to have been my writing coach more than a decade ago. She taught me much of what I know about journalistic writing, […]
Your ‘About’ page is likely one of the most frequently visited pages on your website. But is it working for you – or against you? Unless you’re in the minority, it’s probably the latter.Almost every single one of my web copy clients have highlighted their ‘About’ page as a key area for improvement. Why? […]
Many entrepreneurs find the thought of starting a blog overwhelming – and I totally get that. You already wear many hats and have a to-do list a mile long. But I’m here to tell you that investing time and/or resources in a blog is not as hard as it may seem – and will pay […]
By now you may have seen the article circulating on social mediaabout the one word that can damage your credibility. If you haven’t, take a moment and give it a read – especially if you’re a woman.Full disclosure: I catch myself using the word just all the time, both verbally and in my writing. […]
When you work for – or run – a small business, it can sometimes feel like you’re in the minority. Not true! In honour of Canada Day, I dug up some facts about CANADIAN small businesses and their owners – and the numbers might surprise you. For example: There are more than one million […]
It seems fitting to kick things off here on the blog with the one thing you should consider before embarking on any kind of communications or marketing activity for your small business: the WHY.Time and again, I hear from clients that they want to do something new – a blog, a Facebook page, a […]
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