December 10th, 2015
It’s one of the most common mistakes I see in people’s DIY copy. Luckily, it’s an easy thing to fix.
What do I mean?
Instead of “We create floral arrangements that make a statement…” say “Beautiful floral arrangements that make a statement”. With that subtle shift, you take the focus off yourself and place it on the customer and what’s in it.
If you do this consistently, your customer will have a feeling that you GET them, and that they’re in the right place to have their need fulfilled.
Once you shift your thinking from talking about yourself to talking to your customer, it becomes easy to spot the “me-centric” language and flip it.
Try it – and let me know if you’re running into roadblocks in the comments below – I’m happy to help!