February 24th, 2016
As for your website homepage copy, here’s why it’s important: people will decide what they think of you – and whether or not to stick around and learn more – in a matter of seconds. You have a few sentences to connect with them and show them that you understand their need and can help. If those words resonate, they’ll click through. If they don’t, they’ll bounce. This copy is about you, but also designed to recognize and reflect your ideal customer’s need. We want them to say a relieved ‘YES – she gets it’ in their heads when they arrive at your homepage, and click through for more.
Unfortunately, I find these two elements to be the ones that small business owners struggle with the most. So I’ve created a package to address it. It’s called the ‘Solid Foundation’ package – there are no frills or extras and, at $110, it offers serious bang-for-the-buck.