How to write – and where to put – a call to action

A call-to-action – which is when you invite your reader to take action and/or tell them what you want to do next – is, in some ways, the most important copy on a page.
Picture

It’s usually at the bottom, which means that if someone’s reading it, they’re INTERESTED. In other words, you’ve got them right where you want them (in the nicest possible sense of the term, of course!)

THIS is your chance to invite them over the finish line – or at least closer to it.

It’s NOT an opportunity you want to miss – but many do. They leave out a call to action altogether or missing the mark with wording that’s rote or unfriendly.

I’ve created a short and sweet (< 4 min) video to walk you through what you need to know so you can take full-advantage of this opportunity to convert your dream customer – or at least keep ’em reading. (Hint: even if you are using them, you’re probably not doing it often enough!)

If you’d like more tips like this one, hop onto my email list. You’ll receive a free download right off the bat, and then I’ll send you a couple of emails a month – always loaded with value. Or if you’d like to keep poking around here on the site, that’s great too! Here’s a link to the main blog page, or you can pop a search term in the footer if you’re looking for something in particular.
Picture