Archives during: August 2015

How to know which words to capitalize in your headlines

  Yesterday, I shared a very helpful post on Twitter about how to create your own style sheet. It was by Daphne Gray-Grant – also known as the Publication Coach – who happens to have been my writing coach more than a decade ago. She taught me much of what I know about journalistic writing, […]

How to create a great ‘About’ page

  Your ‘About’ page is likely one of the most frequently visited pages on your website. But is it working for you – or against you? Unless you’re in the minority, it’s probably the latter.Almost every single one of my web copy clients have highlighted their ‘About’ page as a key area for improvement. Why? […]