Yesterday, I shared a very helpful post on Twitter about how to create your own style sheet. It was by Daphne Gray-Grant – also known as the Publication Coach – who happens to have been my writing coach more than a decade ago. She taught me much of what I know about journalistic writing, and […]
Your ‘About’ page is likely one of the most frequently visited pages on your website. But is it working for you – or against you? Unless you’re in the minority, it’s probably the latter. Almost every single one of my web copy clients have highlighted their ‘About’ page as a key area for improvement. Why? […]
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