Archives during: November 2015

Why visuals matter (inspired by my own on-a-whim logo re-design)

Hello hello! It’s been a few weeks. I’ve been consumed with some extra-curricular projects I’m part of – specifically, my effort, along with 12 other Torontonians to sponsor a Syrian Refugee family. This is us if you’re curious to know more. The fundraising activity I was responsible for – an online auction – wrapped up […]

If you can’t explain it simply, you don’t understand it well enough.

Einstein once said “if you can’t explain it simply, you don’t understand it well enough.” He was so right. No matter what you’re writing, CLARITY should be your main goal – not cuteness, or cleverness, or big fancy words that make you sound smart or important. So – how do you achieve clarity? I’m glad […]