Archives during: February 2016

Good communications are built on a solid foundation

Two of the most important pieces of content you’ll write for your business are your elevator pitch and the text on your homepage. I think of them as foundational elements, from which the rest of what you say and write grows. So it’s really important that you get them right. Nailing your elevator pitch will […]

Your head shot is an important part of your message

A while back I talked about the importance of the visuals that go along with the words that describe your business. I think it’s safe to say there is no more important visual for a small shop – especially a one (wo)man show – than your head shot. And I just had mine re-done so […]

Two winning copy tips (according to 35 Toronto Mompreneurs)

Last night I spoke to a group of 35 entrepreneur mamas (like mah-self) about how to create clear and authentic copy for their small businesses. I went through the importance of being authentic (so important!), how to create a messaging framework (the key to achieving clarity and consistency), and shared several writing tips to make […]