Archives during: February 2016

Good communications are built on a solid foundation

  Two of the most important pieces of content you’ll write for your business are your elevator pitch and the text on your homepage. I think of them as foundational elements, from which the rest of what you say and write grows. So it’s really important that you get them right.   Nailing your elevator […]

Your head shot is an important part of your message

  A while back I talked about the importance of the visuals that go along with the words that describe your business. I think it’s safe to say there is no more important visual for a small shop – especially a one (wo)man show – than your head shot. And I just had mine re-done […]

Two winning copy tips (according to 35 Toronto Mompreneurs)

  Last night I spoke to a group of 35 entrepreneur mamas (like mah-self) about how to create clear and authentic copy for their small businesses. I went through the importance of being authentic (so important!), how to create a messaging framework (the key to achieving clarity and consistency), and shared several writing tips to […]