The importance of writing FOR your customer instead of ABOUT yourself – and how to do it

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April 25th, 2016

When you sit down to write something about your business, do you think about what you want to say or what your customer wants to know? When I ask this question in person, l I usually witness an ‘a-ha’ moment as the person in front of me realizes: a) These are two different things b) […]

Good news! Grammar doesn’t matter (quite as much as you think, anyways)

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April 7th, 2016

Because I’m a writer (although I prefer the term ‘communicator’, which might explain the tip I’m about to share), people always assume I’m analyzing and judging their writing. But the truth is, I’m not. I’m actually FAR less interested in perfect writing than you might assume – in fact, I find by-the-book grammar kind of […]