The importance of writing FOR your customer instead of ABOUT yourself – and how to do it
April 25th, 2016
When you sit down to write something about your business, do you think about what you want to say or what your customer wants to know? When I ask this question in person, I usually witness an ‘a-ha’ moment as the person in front of me realizes: a) These are two different things […]
janet@janetnielsen.ca
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