About

You’ve got a small business and you do/sell great things. But you’re having trouble translating your voice and story into words on a page (or screen). Sound about right? If so, you’re not alone. I have two secrets to tell you:

#1: The majority of small business owners are in the very same boat as you

#2: It’s ok to get help. In fact, it’s one of the best things you can do for your business (and your sanity).

And this, my friends, is where I come in. I’m Janet Nielsen, a Toronto-based writer and communications strategist with a passion for helping small businesses succeed. I do this by translating the details – the what, how, where, and why of a biz and its owner – into clear and authentic words that resonate with its dream customers.

After graduating with a degree in Communications, I spent a decade developing strategy and written materials for some of Canada’s largest corporations. In that time I got really good at assessing my audience and their informational needs/wants, sorting through a ton of (usually very complicated) information, and presenting the relevant details in an engaging and interesting way. Which, at the root of it, is pretty much what I do for small businesses today. (Except the subject matter is considerably more interesting and high heels are no longer involved. Thank goodness.)

I left the corporate world (and the high heels) behind after becoming a mom in 2011, and haven’t looked back. Running this business allows me to do the work I love, connect on a human level with other (awesome) entrepreneurs, and spend more time with my kids (seven-year-old Julia and five-year-old Grant).

Although I’ve worked with several large companies in a freelance capacity, I now work exclusively with entrepreneurs and small business leaders. I zeroed in on this niche because I saw an unmet need in the marketplace and, most importantly, I find it so, SO rewarding. To me, each project is an opportunity to help someone build, or grow, their dream. And, in my world, it doesn’t get better than that.

If you’re ready to get over your copy angst (it’s a thing!) once and for all, book a free consultation with me so we can talk about how to get you there. If you’re more DIY-inclined, click here to see how my flagship course, Copy That Connects, can help you become a confident and competent writer for your biz.