You’ve got a small business and you do/sell great things. But you’re having trouble translating your voice and story into words on a page (or screen). Sound about right? If so, you’re not alone. I have two secrets to tell you:

#1: The majority of small business owners are in the very same boat as you

#2: It’s ok to get help. In fact, it’s one of the best things you can do for your business (and your sanity).


And this, my friends, is where I come in. I’m Janet Nielsen, a Toronto-based writer and communications strategist with a passion for helping small businesses succeed. I do this by translating the details – the what, how, where, and why of a biz and its owner – into clear and authentic words that resonate with its dream customers.

I spent a decade developing communications strategy and written materials for some of Canada’s largest corporations. In that time I got really good at assessing my audience and their informational needs/wants, sorting through a ton of (usually very complicated) information, and presenting the relevant details in an engaging and interesting way. Which, at the root of it, is pretty much what I do for small businesses today. (Except the subject matter is considerably more interesting and high heels are no longer involved. Thank goodness.)


I left the corporate world (and the high heels) behind after becoming a Mom in 2011, and haven’t looked back. This freelance gig of mine allows me to do the work I love, while spending more time with my kids (seven-year-old Julia and five-year-old Grant).


Although I’ve worked with several large companies in a freelance capacity, I now focus exclusively on helping small and medium-sized businesses. I saw an unmet need in the marketplace and, most importantly, I find working with entrepreneurs so, SO rewarding. To me, each project – no matter how large or small – is an opportunity to help someone build, or grow, their dream. It doesn’t get better than that.


If you’re ready to get over your copy angst (it’s a thing!) once and for all, book a free consultation with me so we can talk about how to get you there. You can also read more about the why & how of working with mesign up for my newsletter, or check out my blog for tips and advice. Can’t wait to hear from you!