My #1 copy rule

There are three key ingredients that work together to create copy that connects (and converts). While all of them are important, there is one that trumps the rest, making it my #1 copy ‘rule’ – and top priority when I create copy for my clients. That oh-so-important thing is CLARITY. (To discover the other two, […]

Introducing the REAL me

I talk a lot about authentic writing around here because authenticity is hugely important if you want to create connection with your reader through your words.   Which – spoiler alert – YOU DO because a feeling of connection is what makes someone want to read more, get to know you, and become a loyal […]

eND-OF-YEAR BOGO SALE!

I don’t know about you but, now that the end of the year is in sight, I’m focused on finishing the (biz) year strong, meeting my goals for 2017, and setting new and exciting targets for 2018. If you’re in the same boat – and your plans include new or updated copy – I’ve got […]