Start the caaaar! (End-of-year tune-up special)

Start the caaaar!That phrase is an almost-universal signal for a good deal around these parts, thanks to an Ikea ad that ran several years ago. (If you’re wondering what the heck I’m talking about, here’s a link to the full commercial for your viewing pleasure 😉 We’re talking about it today because for a limited […]

Lessons from a wild ride 🎢

You guys. It’s been a WHILE. With 50 days left to go in 2019, I figured it was high time to re-connect and bring you up to speed on the what’s been going on over here. Ready? (With a ☕️ in hand, perhaps?) Here we go. I started 2019 with the goal of expanding my […]

My #1 copy rule

There are three key ingredients that work together to create copy that connects (and converts). While all of them are important, there is one that trumps the rest, making it my #1 copy ‘rule’ – and top priority when I create copy for my clients. That oh-so-important thing is CLARITY. (To discover the other two, […]

Introducing the REAL me

I talk a lot about authentic writing around here because authenticity is hugely important if you want to create connection with your reader through your words.   Which – spoiler alert – YOU DO because a feeling of connection is what makes someone want to read more, get to know you, and become a loyal […]