If in doubt, cut it out

  One of the biggest shifts I see when I teach entrepreneurs the small biz writing ropes is the a-ha moment that comes when they realize they’ve been writing for the wrong person all along – themselves instead of their customer. When it comes to writing for their business, most entrepreneurs get SO caught up […]

SMALL BIZ BLOGGING 101: a painless process

  {Psst: this is the third installment of a three-part blogging series. Read part one, focused on format & frequency here, or part two, focused on what (the heck) to write about, here. And then dive-on-in below! And THEN, grab this consolidated PDF guide which includes ALL OF IT for future reference.} One of the […]

SMALL BIZ BLOGGING 101: FORMAT & FREQUENCY

  Oh, blogging. We all know we should be doing it for our businesses, but for so many of us (yes, including me) the struggle is real. It can be hard to carve out – or justify spending – the time when there are a million other things that need to get done. Then there’s […]

Do it for your future self

  Every Wednesday after I drop my kids off at school, I drag myself to yoga. Morning yoga might sound relaxing but this isn’t the lying-around-and-stretching type of yoga. It’s hot, fast, and challenging. I always feel good when it’s over but I still find myself tempted to ditch it and head back to my […]