If in doubt, cut it out

  One of the biggest shifts I see when I teach entrepreneurs the small biz writing ropes is the a-ha moment that comes when they realize they’ve been writing for the wrong person all along – themselves instead of their customer. When it comes to writing for their business, most entrepreneurs get SO caught up […]

SMALL BIZ BLOGGING 101: a painless process

  {Psst: this is the third installment of a three-part blogging series. Read part one, focused on format & frequency here, or part two, focused on what (the heck) to write about, here. And then dive-on-in below! And THEN, grab this consolidated PDF guide which includes ALL OF IT for future reference.} One of the […]


  Oh, blogging. We all know we should be doing it for our businesses, but for so many of us (yes, including me) the struggle is real. It can be hard to carve out – or justify spending – the time when there are a million other things that need to get done. Then there’s […]

Do it for your future self

  Every Wednesday after I drop my kids off at school, I drag myself to yoga. Morning yoga might sound relaxing but this isn’t the lying-around-and-stretching type of yoga. It’s hot, fast, and challenging. I always feel good when it’s over but I still find myself tempted to ditch it and head back to my […]