The ‘four letter words’ of writing

People have a ridiculously short attention span for reading these days – especially online. So one of the goals when you write is to make it as easy as possible for them to stay with you. There are MANY ways we do this, and today I want to talk to you about one of them […]

Authentic writing: what it is and how to achieve it

Oh, authenticity. Such a buzzword, but oh so important when you’re writing for your small biz. Why, you ask? Because people want to work with, and buy from, PEOPLE they know, like, and trust. So we have to let them get to know us. We do this through what we say, and also HOW we […]

How to write – and where to put – a call to action

A call-to-action – which is when you invite your reader to take action and/or tell them what you want to do next – is, in some ways, the most important copy on a page. It’s usually at the bottom, which means that if someone’s reading it, they’re INTERESTED. In other words, you’ve got them right […]

The ultimate source for FREE stock photos

Oh stock photography. A necessary evil for many of us #smallbiz folk, wouldn’t you say? I’ve spent several dollars on images over the years – but not anymore. That’s because I recently came across a game-changer of a resource: Librestock. It isn’t just a free stock image site; it’s a spot where you can (super-easily) […]

Join me, will ya? 

What are you up to on June 28? I hope you’re free at 1:30pm ET because I’m hosting my first live solo webinar and I’d be delighted to have you there. TIPS, TRICKS AND TECHNIQUES FOR BETTER SMALL BIZ WRITING is taking place at 1:30pm ET. There’s no sales pitch whatsoever – just a ton […]

Eeek! I made a video (with a useful tip inside!)

Guys. I am NOT a video person. In fact, I find being in front of a camera quite uncomfortable. Buuuut I’m going to have to get over that, because I’m almost ready to start recording videos for my course, and have some webinars scheduled for the lead-up. I thought a good way of doing that […]

A quick little tip to keep your words customer-focused

I’ve talked about the importance of making sure your small biz writing is customer-focused. But it’s on my mind now (even more than usual) because I’m working on the module of my course that will dive deep into this topic. I‘ve got a simple gem of a tip in there that I wanted to share […]

How to write for small biz: my 5-step process (& downloadable cheat sheet!)

I probably don’t need to tell you that writing is a major pain point for many entrepreneurs and small business owners. It takes forever. Can cause serious angst. And leaves very smart people going in circles for days. Which is an inconvenient truth considering there’s more pressure on us than ever to produce content (thanks, […]