How to start a website on a shoestring budget (& a special offer!)

  It wasn’t that long ago that creating a website was a big – and expensive – undertaking. But, thankfully, that’s not the case any longer. Or at least it doesn’t have to be.I’ve managed the production of many website over my 10+ year career. My first one was more a decade ago, for the […]

FREE! DIY guide for improving your web copy

Happy September, my friends. This is my favourite month – I love the crisp air, the return to routine, and the new beginning it offers. I think it’s a great time to re-visit your goals for the year (four months left!) and perhaps think about setting some new ones. I’ve got a long to-do list […]

How to know which words to capitalize in your headlines

  Yesterday, I shared a very helpful post on Twitter about how to create your own style sheet. It was by Daphne Gray-Grant – also known as the Publication Coach – who happens to have been my writing coach more than a decade ago. She taught me much of what I know about journalistic writing, […]

How to create a great ‘About’ page

  Your ‘About’ page is likely one of the most frequently visited pages on your website. But is it working for you – or against you? Unless you’re in the minority, it’s probably the latter.Almost every single one of my web copy clients have highlighted their ‘About’ page as a key area for improvement. Why? […]

How (and why) to start a blog for your small business

Many entrepreneurs find the thought of starting a blog overwhelming – and I totally get that. You already wear many hats and have a to-do list a mile long. But I’m here to tell you that investing time and/or resources in a blog is not as hard as it may seem – and will pay […]

3 words to eliminate from your writing

  By now you may have seen the article circulating on social mediaabout the one word that can damage your credibility. If you haven’t, take a moment and give it a read – especially if you’re a woman.Full disclosure: I catch myself using the word just all the time, both verbally and in my writing. […]

8 (impressive!) facts about Canadian small businesses

  When you work for – or run – a small business, it can sometimes feel like you’re in the minority. Not true! In honour of Canada Day, I dug up some facts about CANADIAN small businesses and their owners – and the numbers might surprise you. For example: There are more than one million […]