Small Business

My #1 copy rule

There are three key ingredients that work together to create copy that connects (and converts). While all of them are important, there is one that trumps the rest, making it my #1 copy ‘rule’ – and top priority when I create copy for my clients. That oh-so-important thing is CLARITY. (To discover the other two, […]

SMALL BIZ BLOGGING 101: a painless process

  {Psst: this is the third installment of a three-part blogging series. Read part one, focused on format & frequency here, or part two, focused on what (the heck) to write about, here. And then dive-on-in below! And THEN, grab this consolidated PDF guide which includes ALL OF IT for future reference.} One of the […]