Communications Strategy, Small Business, TIps And Tricks, Writing
Happy New Year, friends!I hope this second-full-week-of-a-new-decade is treating you well. Mine started off with a live workshop in front of a group of awesome entrepreneurs in Toronto’s west end. We talked all about how to create copy that connects and converts (including many of the tips you’ll find inside Master Your Message, my free (& […]
Small Business, TIps And Tricks, Uncategorized, Websites, Writing
There are three key ingredients that work together to create copy that connects (and converts). While all of them are important, there is one that trumps the rest, making it my #1 copy ‘rule’ – and top priority when I create copy for my clients. That oh-so-important thing is CLARITY. (To discover the other two, […]
Communications Strategy, Entrepreneurship, Small Business, TIps And Tricks, Uncategorized
I am about to drop what feels like a *@#% ton of money on a Facebook ads expert, to help me get Copy That Connects in front of thousands of the right eyeballs. It got me thinking about the decisions we entrepreneurs make around outsourcing – specifically when to hire and when to […]
Entrepreneurship, Small Business
{Psst: this is the third installment of a three-part blogging series. Read part one, focused on format & frequency here, or part two, focused on what (the heck) to write about, here. And then dive-on-in below! And THEN, grab this consolidated PDF guide which includes ALL OF IT for future reference.} One of the […]
Blogging, Small Business, Writing
{This is installment #2 of my small biz blogging 1o1 intensive primer. You can catch part one, focused on format and frequency, here, and part three, focused on process here. I’ve also created a consolidated PDF guide which includes all this info in PDF form for future reference – grab it here!} This series […]
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