TIps And Tricks

My #1 copy rule

There are three key ingredients that work together to create copy that connects (and converts). While all of them are important, there is one that trumps the rest, making it my #1 copy ‘rule’ – and top priority when I create copy for my clients. That oh-so-important thing is CLARITY. (To discover the other two, […]

The no-fail secret formula for creating content that connects & and converts

​The vast majority of (the hundreds of!) entrepreneurs I’ve worked with over the years have struggled with the task of writing for their business. It’s a rude awakening for many – you likely got into business because you want to share your gift/awesome product with the world… not because you want to write an  endless stream […]

If in doubt, cut it out

One of the biggest shifts I see when I teach entrepreneursthe small biz writing ropes is the a-ha moment that comes when they realize they’ve been writing for the wrong person all along – themselves instead of their customer. When it comes to writing for their business, most entrepreneurs get SO caught up in what […]