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Lessons from a wild ride 🎢

You guys. It’s been a WHILE. With 50 days left to go in 2019, I figured it was high time to re-connect and bring you up to speed on the what’s been going on over here. Ready? (With a ☕️ in hand, perhaps?) Here we go. I started 2019 with the goal of expanding my […]

My #1 copy rule

There are three key ingredients that work together to create copy that connects (and converts). While all of them are important, there is one that trumps the rest, making it my #1 copy ‘rule’ – and top priority when I create copy for my clients. That oh-so-important thing is CLARITY. (To discover the other two, […]

SMALL BIZ BLOGGING 101: FORMAT & FREQUENCY

  Oh, blogging. We all know we should be doing it for our businesses, but for so many of us (yes, including me) the struggle is real. It can be hard to carve out – or justify spending – the time when there are a million other things that need to get done. Then there’s […]

Do it for your future self

  Every Wednesday after I drop my kids off at school, I drag myself to yoga. Morning yoga might sound relaxing but this isn’t the lying-around-and-stretching type of yoga. It’s hot, fast, and challenging. I always feel good when it’s over but I still find myself tempted to ditch it and head back to my […]

The ‘four letter words’ of writing

  People have a ridiculously short attention span for reading these days – especially online. So one of the goals when you write is to make it as easy as possible for them to stay with you. There are MANY ways we do this, and today I want to talk to you about one of […]

Authentic writing: what it is and how to achieve it

  Oh, authenticity. Such a buzzword, but oh so important when you’re writing for your small biz.Why, you ask? Because people want to work with, and buy from, PEOPLE they know, like, and trust. So we have to let them get to know us. We do this through what we say, and also HOW we […]

How to write – and where to put – a call to action

  A call-to-action – which is when you invite your reader to take action and/or tell them what you want to do next – is, in some ways, the most important copy on a page. It’s usually at the bottom, which means that if someone’s reading it, they’re INTERESTED. In other words, you’ve got them […]