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My #1 copy rule

There are three key ingredients that work together to create copy that connects (and converts). While all of them are important, there is one that trumps the rest, making it my #1 copy ‘rule’ – and top priority when I create copy for my clients. That oh-so-important thing is CLARITY. (To discover the other two, […]

SMALL BIZ BLOGGING 101: FORMAT & FREQUENCY

Oh, blogging. We all know we should be doing it for our businesses, but for so many of us (yes, including me) the struggle is real. It can be hard to carve out – or justify spending – the time when there are a million other things that need to get done. Then there’s the challenge […]

Do it for your future self

Every Wednesday after I drop my kids off at school, I drag myself to yoga. Morning yoga might sound relaxing but this isn’t the lying-around-and-stretching type of yoga. It’s hot, fast, and challenging. I always feel good when it’s over but I still find myself tempted to ditch it and head back to my cozy […]

How (& why) to share the you-know-what out of your content

Do you have a blog? If so, you likely spending a good chunk of time writing your posts every month – if not every week. My question to you is this: are you doing everything you can to make sure that time and effort is paying off? Or are you one of the (many) entrepreneurs […]

The ‘four letter words’ of writing

People have a ridiculously short attention span for reading these days – especially online. So one of the goals when you write is to make it as easy as possible for them to stay with you. There are MANY ways we do this, and today I want to talk to you about one of them […]

Authentic writing: what it is and how to achieve it

Oh, authenticity. Such a buzzword, but oh so important when you’re writing for your small biz. Why, you ask? Because people want to work with, and buy from, PEOPLE they know, like, and trust. So we have to let them get to know us. We do this through what we say, and also HOW we […]

How to write – and where to put – a call to action

A call-to-action – which is when you invite your reader to take action and/or tell them what you want to do next – is, in some ways, the most important copy on a page. It’s usually at the bottom, which means that if someone’s reading it, they’re INTERESTED. In other words, you’ve got them right […]

The ultimate source for FREE stock photos

Oh stock photography. A necessary evil for many of us #smallbiz folk, wouldn’t you say? I’ve spent several dollars on images over the years – but not anymore. That’s because I recently came across a game-changer of a resource: Librestock. It isn’t just a free stock image site; it’s a spot where you can (super-easily) […]