Writing

My #1 copy rule

There are three key ingredients that work together to create copy that connects (and converts). While all of them are important, there is one that trumps the rest, making it my #1 copy ‘rule’ – and top priority when I create copy for my clients. That oh-so-important thing is CLARITY. (To discover the other two, […]

Introducing the REAL me

I talk a lot about authentic writing around here because authenticity is hugely important if you want to create connection with your reader through your words.   Which – spoiler alert – YOU DO because a feeling of connection is what makes someone want to read more, get to know you, and become a loyal […]

The no-fail secret formula for creating content that connects & and converts

​The vast majority of (the hundreds of!) entrepreneurs I’ve worked with over the years have struggled with the task of writing for their business. It’s a rude awakening for many – you likely got into business because you want to share your gift/awesome product with the world… not because you want to write an  endless stream […]

SMALL BIZ BLOGGING 101: WHAT (THE HECK) TO WRITE ABOUT

{This is installment #2 of my small biz blogging 1o1 intensive primer. You can catch part one, focused on format and frequency, here, and part three, focused on process here. I’ve also created a consolidated PDF guide which includes all this info in PDF form for future reference – grab it here!} This series of […]