IF YOU HAVE A BUSINESS, YOU NEED TO
BE ABLE TO CREATE COMPELLING CONTENT
But, for many entrepreneurs, writing takes forever. Is the source of major frustration. And – despite all that time and energy – doesn’t turn out that great (and therefore isn’t serving your biz).
Which is inconvenient considering there’s more pressure than ever on small businesses to crank out copy – and it isn’t going away anytime soon.
SO, WHAT’S AN ENTREPRENEUR TO DO?
-
You COULD hire someone every time something needs writing. Buuuut I’m guessing you’ve probably got other things you’d rather spend those thousands of dollars on.
-
You COULD continue on as you have been – doing the best you can and producing less-than-stellar prose. Buuuut that’s not a good use of your time – and it’s definitely not going to attract your dream clients, or help you grow your business.
-
Or, you could join Copy That Connects and learn to quickly and confidently create copy that’s authentically YOU and connects with your dream customer.
A PROVEN SYSTEM, DESIGNED FOR YOU
Copy That Connects is designed for small business, with your unique goals and challenges in mind.
It will teach you exactly how to find your authentic voice, and channel it into written words that truly connect with your dream customer. And you’ll learn tons of easy-to-implement tips, tricks, and techniques for creating copy that people will actually want to read – and a system for doing it quickly each and every time.
THE CURRICULUM
MODULE 1: FOUNDATION
Module 1 is all about laying the groundwork for fast, easy, and top-notch writing.
Lesson 1: Introduction & welcome
Lesson 2: The three pillars of ‘good’ small business communication
Lesson 3: Your customer: who they are, why they’re important, and what they want from you
Lesson 4: Authenticity: what is is and how {on earth} to achieve it
MODULE 2: TIPS, TRICKS & TECHNIQUES
I’ve packed this module FULL of tips, tricks, and techniques to make your writing visually appealing (and not overwhelming), connection-worthy, and dead-easy to understand and digest. It also delves into grammar – what you need to worry about in a small biz context and a few things you don’t (hurrah!).
Lesson 1: Overview
Lesson 2: Tips, tricks & techniques for creating copy that’s visually appealing and not overwhelming
Lesson 3: Tips, tricks & techniques for creating copy that’s engaging and connects
Lesson 4: Tips, tricks & techniques for creating copy that’s easy to understand and digest
Lesson 5: Grammar 101
MODULE 3: THE 5-STEP WRITING PROCESS
This module is all about HOW to write, which is just as important as WHAT you write, believe it or not. Writing is difficult for most people because they’re making one critical mistake. In this module, you’ll learn what it is, and exactly how to create strategic, engaging, and on-point copy in a fraction of the time.
Lesson 1: Intro & ‘the big mistake’
Lesson 2: Step 1: Before you begin
Lesson 3: Step 2: The mindmap
Lesson 4: Step 3: The ‘quick & dirty’ first draft
Lesson 5: Steps 4&5: The strategic review & nit-picky edit
MODULE 4: YOUR MESSAGE FRAMEWORK
In this lesson, we’re going to borrow some techniques from the corporate and sales worlds to create a messaging framework for your business. This will be an invaluable tool, as it’ll save you tons of time (no need to re-invent the wheel every time something needs writing!) and help tremendously on the clarity and consistency front. It’ll also boost your confidence when talking about your business.
Lesson 1: Overview & ‘raw data’
Lesson 2: Key messages
Lesson 3: Your elevator pitch
Lesson 4: Course recap & pep talk
PLUS THE FOLLOWING BONUSES
IMAGINE…
..Not having to spend another cent on copy writing help (unless you WANT to!)
…Feeling CONFIDENT when you sit down to write
…Every word you write feeling 100% YOU
…Attracting MORE dream customers to your biz
…Having a proven SYSTEM to guide you
…Saying goodbye to WRITERS’ ANGST forever (it’s a thing!)
…Never wasting another minute in the dreaded ‘editing rabbit hole’
…Not having to re-invent the wheel every time something needs writing
LET’S GET YOU THERE!
For the price of a couple of pages of professionally written copy, all this – and more – will be yours. Forever.
Copy that Connects is a proven system that will teach you the skills, the secrets, the tips, and the systems you need in order to write whatever material you need to for – and about – your biz. Quickly and with confidence.
In other words, THIS is your road map. The journey is waiting – and all the benefits listed above (and more) are on the other side.
“My writing haze lifted after I did Copy That Connects. I used to spend HOURS writing a simple newsletter or Facebook post.
Copy that Connects has made my writing process faster, easier and how dare I say it – even something I now look forward to. For the first time, my writing feels authentic because it comes from ME and not a nuance of someone else’s writing with my twist on it. The course has also given me the tools to successfully and quickly deliver an elevator pitch with confidence.”
Julie Greenham, Owner & Founder, The French Effect
MEET THE TEACHER
I’m Janet Nielsen, a Toronto-based small biz communications specialist who helps entrepreneurs reach and connect with their dream customers through clear and authentic copy.
As much as I love creating content FOR clients, I know that – with the right tools, know-how, and road map -anybody can write top-notch copy themselves. So I created Copy That Connects to show you the way.
I live in Toronto with my family, have a very strong affinity for espresso-based drinks, great pizza, and the colour turquoise – and I CAN’T WAIT to meet you inside the course!
When you sign up for Copy That Connects you get:
> 20+ (mostly short-and-sweet!) videos <
>Downloadable slides for all lessons <
> 50+ pages of checklists, worksheets, cheat sheets and templates <
> 3 value-packed bonus lessons <
> A direct line to Janet for questions, troubleshooting and support <
> 48 hours to decide if Copy That Connects is right for you<
YOUR INVESTMENT: $449 USD
That’s it, that’s all! This one-time payment gets you lifetime access to
over $1500 in value – for a tiny fraction of the cost of hiring someone.
Before Copy That Connects, I would find myself feeling sick to my stomach when having to write. Now I am happy and – dare I say it – excited to get my words on paper.
I have never felt as confident in my abilities as I do now. The course really put EVERYTHING into perspective for me.
Shira Ben
Owner & Lead Artist,The Blush Parlour
HOW DO I KNOW IF CTC IS RIGHT FOR ME?
If you said YES to even one of these statements, then this is the place for you:
- You own a small business – or are thinking of starting one
- You are surprised – and perhaps overwhelmed – by how much writing you have to do (website copy, blogs, social media – oh my!)
- You find writing to be frustrating, a major time-suck, and/or a source of angst
- You get the ‘heebie jeebies‘ staring at a blank screen
- You feel you’re a decent writer but want to get faster and learn some techniques to make sure you’re nailing it
- You have no idea what ‘good’ writing is in a small biz context
- You don’t want to hire someone every time something needs writing
QUESTIONS? (I THOUGHT YOU’D NEVER ASK!)
Q: I TOOK A COLLEGE WRITING COURSE. WILL THIS BE ANY DIFFERENT?
You better believe it. The reality is, the definition of ‘good’ varies depending on the type and purpose of your writing. What files for an essay isn’t necessarily going to cut it on a website, for example. Copy That Connects is designed specifically for small businesses with your goals and challenges in mind. It also includes MUCH more than just the mechanics of how to write.
Yes, you’ll learn a process – and an awesome one at that – but you’ll also work on some foundational stuff that you need in place in order to write authentically, and with your customer in mind. We’ll go through a ton of best practices, tips, and techniques. We’ll also create a messaging framework for your business that will be your new best friend because it’s going to save you TONS of time and wheel-reinventing. In other words, your college course has nothin’ on Copy That Connects 😉
Q: I’M SUCH A TERRIBLE WRITER. IS THERE ANY HOPE FOR ME?
Oh my friend, you are exactly the person I created this course for. PLEASE come in – and sit right by me.
There is a decent – if not fantastic – writer in all of us. It’s just that – up until now – nobody has taught you how to do it. So it’s no wonder you’re struggling! What I know is that, with the right knowledge, tools, and framework, just about anybody can write compelling content all by themselves – quickly and sans angst. Including you. I’ll show you the way.
Q: HOW LONG WILL IT TAKE ME TO GET THROUGH THE COURSE?
It depends on several factors – most importantly, how fast you get through the exercises sprinkled throughout the course. But I can tell you that you can get through the videos (including bonuses) in less than five hours. That’s less than a business day. One hour/week for five weeks. One hour a day for a week. You get the idea.
My goal with this program was to get you to the finish line as efficiently as possible. There isn’t a wasted minute. Most of the videos are under 15 minutes, with the average being around 12 minutes, which makes it easy to pop in-and-out if it works better for you to do it bit-by-bit.
Q: I’M JUST STARTING OUT AND NOT SURE I CAN HANDLE THE INVESTMENT.
Just like there are lots of things competing for your TIME, there are lots of things competing for your MONEY too. I absolutely understand your concern – but answer me this. How many great businesses have crap copy? Not many, right? It MATTERS.
This course is the fastest and most economical way to get your business writing to a point where it’s going to work FOR your business and not AGAINST it. It will cost you a small fraction of what you’d pay a professional to create basic web copy. Or a couple of blog posts. Or a set of key messages. In other words, the investment will pay off in SPADES.
Q: THERE ARE SO MANY COMPETING PRIORITIES. WHY IS THIS THE BEST USE OF MY TIME AND MONEY?
You are SO right. There’s so much to wrap your mind around and get a handle on when you’re an entrepreneur (more than you ever guessed there’d be, right? I hear ya.) The thing is, almost all of them will require you to be able to WRITE. Writing is table stakes – a basic entrepreneurial skill, if you will, that you can’t afford NOT to have. So my suggestion is to start here, and then tackle social media, and newsletters, and SEO, and all that other good stuff. I promise this foundation will serve you well.
Q: SHOULDN’T I OUTSOURCE MY WRITING? THAT’S WHAT PEOPLE KEEP TELLING ME.
Here’s the thing. If you decide to outsource your writing (to someone like moi), I want it to be because you WANT to, not because you HAVE to. At the end of this course, you’re going to be able to write QUICKLY. We’re talking faster than you could line up your copywriter, brief them, and provide the information they need.
Also, sometimes – not always, but sometimes – your voice is lost when you hire someone. A good copywriter will spend time getting to know you and understanding your voice – but if they don’t, you’ll miss the boat completely because your copy won’t be authentic, and won’t create that on-so-important feeling of connection with your audience.
NEED HELP OR HAVE MORE QUESTIONS?
Email: janet@janetnielsen.ca
I write a lot and I’m fairly comfortable with it. But Janet opened my eyes to a whole new way of doing things that will save me time and headaches while delivering a better product.
This course is easy to follow, full of great tips, examples, and super-handy worksheets. The presentations and tools she provides helped me make changes quickly and effectively to my website copy. I now feel much more organized and ready to create quality content that reaches my ideal customer more effectively.
Emma Rohmann
Owner, Green at Home