DIY Solutions

Creating content for your business is a bit like painting a room.

If you open a can of paint and wing it without knowing what you’re doing, you’ll almost certainly end up with sloppy edges, paint on the floor, and uneven spots. You probably won’t feel great about the finished product and it definitely won’t do anything for your property value. If you don’t want to do that – or did that first and now want to paint over your not-so-great job – you’ve got a couple of options:

  1. You could hire a painter to do it for you, which is an investment  – but the job will get done fast, turn out great, and feel easy-peasy for you. (If this approach appeals to you, you might want to click over to done-for-you writing services!)
  2. You could chat with the guy at the paint store, watch some YouTube videos, and arm yourself with the right tools and tackle the job yourself as an ‘informed DIY-er’. While this approach takes a little longer, it will save you money and has the potential to turn out really well. Bonus: you’ll now have this skill to use over and over again in other rooms of your house.

Option #2 is what my DIY solutions have to offer you – as it relates to writing for your biz, of course. (Once again if Option #1 is more appealing to you, you’ll want to pop on over to done-for-you writing services)

Here's the thing...

I can tell you without a shadow of a doubt that learning the writing ropes will pay off for you in SPADES. It will make you feel more confident (about yourself, your message and your business), save you TONS of angst and frustration and help you reach, connect with – and convert – more dream customers.

Let me show you the way.

The Foundation: Copy That Connects

Copy that Connects – or CTC as it’s lovingly called around here – is my foundational course designed just for YOU, with your unique goals and challenges in mind.

For less than the cost of a few hours of professional help, CTC will teach you everything you need to know to tackle this very real entrepreneurial pain point with confidence, and create copy that’ll help you grow your biz.

It is online and self-directed, so you can go as fast or as slowly as you need to and revisit anytime you like. Click the image below for more info and to register.

copy that connects


The DIY Website Workbook

Need to write some copy for a website – but don’t have a fresh clue how to do it? You’re in the right place, my friend! Let me introduce you to the fastest, most cost-effective way to get the job done: my DIY Website Workbook. This is a simple, step-by-step instruction manual that tells you what pages (and sections) you need, and how to write copy that connects and converts for each one.

The guide is currently in the works – and will be available in October. You can buy the guide alone – or the guide bundled in with lifetime access to my flagship writing course for entrepreneurs, Copy That Connects. Either way, use code PRESALE30 to save – you guessed it! – 30% until September 30.


The DIY Landing Page Workbook

Need to write some copy for a landing page (like this one) – but don’t have a fresh clue how to do it? You’re in the right place, my friend! Let me introduce you to the fastest, most cost-effective way to get the job done: my DIY Landing Page Workbook. This is a simple, step-by-step instruction manual that tells you what sections you need, and how to write copy that connects and converts for each one.

The guide is currently in the works – and will be available in (likely late, if we’re being honest) October. You can buy the guide alone – or the guide bundled in with lifetime access to my flagship writing course for entrepreneurs, Copy That Connects. Either way, use code PRESALE30 to save – you guessed it! – 30% until September 30.


If you’re not sure the DIY route is right for you and want to learn about the other ways I can help, click here for strategic advice or here for done-for-you writing services. If your mind is spinning and you need help figuring out what you need, click here and we can hop on a call to sort it out!