Sales Page Copy

SALES PAGE FAQ

Q: How soon can we get started?!

A: I have a small handful of standard project slots available per month, which I book on a first-come-first-serve basis. On average, these are booked four to six weeks in advance. I do my best to accommodate ‘express’ projects on an asap basis, but they are subject to availability.

Q: Can you help me with additional pages (or other things) once our project is complete?

A: You bet! Once your landing page copy is complete, I can help you with a wide variety of smaller things – from hourly packages for editing and strategic input to additional sections of copy for your page to email funnels, etc. Because I’m already up to speed on your offering, voice and goals, getting these smaller projects done is fast and easy – and ensures a consistent brand voice across all your material (win/win!)

Q: What happens in a project kick-off meeting?

A: These meetings, which take place via zoom, are lengthy informal chats. I’ll ask all kinds of questions about your business, your goals, your customer and YOU (while taking furious notes). I’m also paying attention to your language, style, vibe and personality so I can reflect that in your copy – because an authentic, human voice is SO important in this noisy world – and a critical ingredient of copy that connects and converts.

Q: What’s your writing style?

A: My style is completely different depending on the client because my goal is to reflect your voice and vibe. That said, my overall goal is – always – to create connection with your reader because that’s what makes someone want to read on, get to know you and, ultimately, become a loyal customer.

I do this by making sure your copy is CLEAR (because confusing someone is the fastest way to lose them!), AUTHENTIC (because business is human and people want to work with, and buy from, people – not nameless, faceless entities), and CUSTOMER-FOCUSED (because your customers are most interested in what you can do for them).  If you’d like to take a peek at some of my past projects – and just how different this recipe can look from one business to the next – click here.

Q: What’s the difference between a website and a sales page? Which do I need?

A: Great question. A website is for a business whereas a sales page is a dedicated place to communicate about a product, course, membership group or other high-ticket item you want people to buy from you online.

Websites have multiple pages whereas sales pages present all the information about a single offering on one long, multi-sectioned page. Often, businesses will have a website AND landing page(s) (mine included). If you want help figuring out what you need, how they fit together – or want to discuss a project that includes both web copy and sales page copy, click here to book a complimentary consult and we can talk it through.