Web Copy

As Donald Miller says on page TWO of his book, Building a Story Brand: “Pretty websites don’t sell things. Words sell things.” 

A beautiful website will absolutely help attract the right customers and create a professional impression – but if you don’t back it up with great copy, it simply won’t convert.

Which is why nailing your site content should be entrepreneurial priority numero uno.

Once you have a site with copy that’s clear, compelling and perfectly YOU, you will attract more dream customers (and make more moolah as a result).

You’ll have key messages to draw from for countless other things – and can also expect to feel much more confident talking about your business, knowing that you have solid messaging to back you up, and a place you’re proud to send potential leads.

Below are the standard packages I offer to get you to this euphoric place (ha). There are ‘from scratch’ options as well as what I call ‘tune ups’ (a thorough and strategic edit of an existing draft or site). If you’re not sure what you need – or want to discuss a custom package for a larger/more complex site, click here to talk it through on a free consult.


‘From Scratch’ Web Copy

For those who are creating a website for the first time – or want to start fresh.

Standard Package
Investment: $2700
  • A 90-minute information-gathering meeting
  • Recommended site and homepage architecture
  • Five pages (/roughly 2500 words) of original, authentic copy delivered within 10 business days
  • Input/suggestions related to brand name/tagline (if required/desired)
  • Unlimited edits
Express Package
Investment: $3500
  • A 90-minute information gathering meeting
  • Recommended site and homepage architecture
  • Five pages (/roughly 2500 words) of original, authentic copy delivered within 4 business days
  • Input/suggestions related to brand name/tagline (if required/desired)
  • Unlimited edits

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Web Copy ‘Tune Ups’ (Editing Packages)

For those who want to take an existing site (or DIY draft) to the next level.
I’ll tighten, clean and punch it up so that it’s crystal clear, reflects your voice and speaks to your customer.

‘Standard Package
Investment: $1700
  • A 90-minute information-gathering meeting
  • A content tune-up for up to 2500 words of site content delivered within 10 business days
  • Up to two rounds of edits
Express Package
Investment: $2500
  • A 90-minute information-gathering meeting
  • A content tune-up for up to 2500 words of site content delivered within 48 hours
  • Up to two rounds of edits

GET STARTED


Web Copy FAQ

Q: How soon can we get started?!

A: I have a small handful of standard project slots available per month, which I book on a first-come-first-serve basis. On average, these are booked four to six weeks in advance. I do my best to accommodate ‘express’ projects on an asap basis, but they are subject to availability.

Q: Can you help me with additional pages (or other things) once our project is complete?

A: Great question. Once your web copy is complete, you’ll receive a list of exclusive client-only services – from hourly packages for editing and strategic input to additional pages of copy for your site, to social profiles to email funnels, etc. Because I’m already up to speed on your business, voice and goals, getting these smaller projects done is fast and easy – and ensures a consistent brand voice across all your material (win/win!)

Q: What happens in a project kick-off meeting?

A: These meetings, which take place via zoom, are lengthy informal chats. I’ll ask all kinds of questions about your business, your goals, your customer and YOU (while taking furious notes). I’m also paying attention to your language, style, vibe and personality so I can reflect that in your copy – because an authentic, human voice is SO important in this noisy world – and a critical ingredient of copy that connects and converts.

Q: What’s your writing style?

A: My style is completely different depending on the client because – as I mentioned above – my goal is to write like YOU sound. That said, my overall goal is – always – to create connection with your reader because THIS is what makes someone want to read on, get to know you and, ultimately, become a loyal customer. I do this by making sure your copy is CLEAR (because confusing someone is the fastest way to lose them!), AUTHENTIC (because business is human and people want to work with, and buy from, people – not nameless, faceless entities), and CUSTOMER-FOCUSED (because your customers are most interested in what you can do for them).  If you’d like to take a peek at some of my past projects – and just how different this recipe can look from one business to the next – click here.

Q: What’s the difference between a website and a sales page? Which do I need?

A: Great question. A website is for a business whereas a sales page is a dedicated place to communicate about a product, course, membership group or other high-ticket item you want people to buy from you online.

Websites have multiple pages whereas sales pages present all the information about a single offering on one long, multi-sectioned page. Often, businesses will have a website AND landing page(s) (mine included). If you want help figuring out what you need, how they fit together – or want to discuss a project that includes both web copy and landing page copy, click here to book a complimentary consult and we can talk it through.

If you’d like to discuss what’s possible for your site (or a separate project altogether!), click here to talk it through.