Communications Strategy, Websites, Writing
What’s easier: –> Giving a speech from a stage or.. –> Having cozy convo with one person? No brainer, right? Cozy convo all the way! Well, the same principle applies when you write for your biz. If you think about it as a ‘speech to the masses’, you’ll likely feel some stage fright – […]
Blogging, Communications Strategy, TIps And Tricks, Writing
The vast majority of (the hundreds of!) entrepreneurs I’ve worked with over the years have struggled with the task of writing for their business. It’s a rude awakening for many – you likely got into business because you want to share your gift/awesome product with the world… not because you want to write an […]
Blogging, Misc, TIps And Tricks
If writing for your biz has been a pain in the you-know-what for you, I have a sweet little #blackfriday deal for you. As you may know (if you read my last email), I recently re-launched my writing course for entrepreneurs, Copy That Connects. You can click through for the full details but, in a […]
Communications Strategy, Entrepreneurship, Websites
I don’t know about you but, now that the end of the year is in sight, I’m focused on finishing the (biz) year strong, meeting my goals for 2017, and setting new and exciting targets for 2018. If you’re in the same boat – and your plans include new or updated copy – I’ve got […]
Entrepreneurship, TIps And Tricks, Websites, Writing
Rosalee Lahaie Hera, a Toronto-based certified sleep consultant, had a great looking, information-packed site. But something was missing. Her copy didn’t feel like HER – and wasn’t engaging readers to the extent she had hoped. So she reached out to me for help. Rosalee was in the same boat as SO many entrepreneurs. She knew […]
Blogging, TIps And Tricks, Writing
As the famous Kenny Rogers song goes, you gotta to know when to hold ’em, know when to fold ’em, know when to walk away… know when to run. These are wise and applicable words for many areas of life – including writing (believe it or not). When it comes to writing, the time to […]
One of the biggest shifts I see when I teach entrepreneurs the small biz writing ropes is the a-ha moment that comes when they realize they’ve been writing for the wrong person all along – themselves instead of their customer. When it comes to writing for their business, most entrepreneurs get SO caught up […]
Budget Friendly Solutions, Entrepreneurship
I think we can all agree that a one-on-one conversation is a heck of a lot easier than giving a speech – yes? What would you say if I told you we could apply this principle to make your writing easier (and better) as well? Hear me out. If you’re sitting there thinking of […]
Entrepreneurship, Small Business
{Psst: this is the third installment of a three-part blogging series. Read part one, focused on format & frequency here, or part two, focused on what (the heck) to write about, here. And then dive-on-in below! And THEN, grab this consolidated PDF guide which includes ALL OF IT for future reference.} One of the […]
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